Your truth speaks for itself.
#beauthentic
Most people have a hard time articulating their superpower. Mine is human empathy, and I use it to help others.
What is a brand?
The word brand means different things to different people. I like to think your brand as the expression and experience of what you stand for, and also what you stand against. It’s the value you deliver and the difference you make in people’s life.
Why brands matter?
Strong brands are relevant, credible and differentiating. They help you create connections and associations in the mind of your audiences, orientating them to your offerings. A clear brand strategy also helps guide the way you look, talk and behave.
What’s your approach?
Most brands aspire to be cool, but I think there’s nothing cooler than being relevant to your target audience. Start with the people to whom your brand is most relevant, understand their needs, then be very clear about how you meet those needs.
What do you do?
I’m a strategist, so I do the boring but important strategic thinking before you go run off to execute. I ask lots of questions to hone in on your brand essence and values. I also work with a number of creatives who can bring your strategy to life.
Helping you be meaningful
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Individuals | Personal Branding
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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Start-up's | Small Businesses
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.